A new visual identity for a challenger neobank
Client
Kola Bank
Category
Brand identity
Industry
Fintech
Year · Duration
2026 · 6 weeks
Overview
Rebranded a Series-B neobank in six weeks, ahead of a pan-African expansion into three new markets.
Services
Brand strategyVisual identityType systemGuidelines
Results
6
Weeks
4
Countries covered
+38%
Unaided recall lift
The problem
What we walked into.
Kola was outgrowing an early-stage identity built for one market. They needed a system that could hold up across four countries, twelve product surfaces, and a founder who wanted to be personally involved.
Our approach
How we ran it.
- Two-week discovery with 14 stakeholder interviews
- A four-direction strategy sprint before any design
- Weekly readouts with the CEO and Head of Marketing
- A living brand-system doc, delivered in Figma + Notion
Outcome
What shipped.
- A wordmark and typographic system that scaled from 12pt to billboard
- A brand-system doc used by 3 marketing hires who joined during the project
- A launch campaign that outperformed forecast by 38% on unaided recall
Client note
What they said after.
“The best design partner we've ever worked with. Ova moves faster than teams three times their size.”
CE
Chinelo E.
CEO
“Ova rebuilt our product design system in five weeks. Two years later, we're still shipping on it.”
FA
Femi A.
Head of Product
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